The JW® Hol-ee Roller® is a fun, versatile dog toy that lets dogs play in multiple ways!

Made from soft, stretchy rubber, the JW Hol-ee Roller features a unique open design that lets pet parents insert treats, kibble, other small toys, ice cubes, or whatever else you can think of to create a mentally challenging puzzle treat experience for their dogs.

Let your imagination run wild - stuff it, throw it. Really easy for dogs to pick up and grab on the fly!

Available in a variety of sizes, the Hol-ee Roller can be used as a training aid or for fetch, toss, tugging, and puzzle treat time. 

Key Benefits:

  • Stuff with treats or small toys to keep bored dogs occupied
  • Provides mental stimulation
  • Made from durable natural rubber
  • Gentle on your dogs mouth


  • Mini 5cm 
  • Small 9cm
  • Medium 11cm
  • Large 13cm
  • Jumbo 20cm

Colours: Available in Red, Blue, Green and Purple

Note: Every dog plays differently and, since not all toys are created equal, it’s always best to keep a close watch on your pup in case things get ruff. Supervised play will help toys last longer and most importantly keep your pal safe. No dog toy is truly indestructible, so always remove the toy from playtime if pieces begin to break off.

SKU JWHoleeSml
Brand JW Pet Company
Size Small
Shipping Weight 0.1000kg
Shipping Width 0.090m
Shipping Height 0.080m
Shipping Length 0.080m
Shipping Cubic 0.000576000m3
Unit Of Measure ea

Write a review

Durable looking product!

We purchased this for our Miniature Poodle, as a replacement for a similar toy she loved. She loves this one just as much, and it's proving durable.